Hololabs adds Orlando leadership
Hololabs Studio has appointed Marissa Whitehill as senior producer in Orlando, a move first reported by Blooloop. The company specialises in creative technology for interactive attractions and immersive experiences, and says the appointment strengthens its presence in one of the world’s leading themed entertainment hubs. For Bedford readers, the significance is the firm’s existing Universal track record — although there is no confirmed link to the Universal United Kingdom Resort at this stage.
Why its Universal work matters
Hololabs says it has been working in the Orlando region for several years, including on Universal projects such as Mario Kart: Bowser’s Challenge and the Epic Universe Preview Center. The company also says it has contributed to other projects that remain under NDA. That background is relevant because firms with this kind of theme park and immersive-experience work are closely watched by people following future resort development, but nothing in this appointment confirms any role at Universal UK.
What Whitehill is there to do
Whitehill said her move is intended to help build Hololabs’ Orlando presence more intentionally. Blooloop also reports that her role is meant to support Hololabs’ growth and strengthen relationships within the Orlando industry, drawing on experience across themed entertainment and experiential projects. In practical terms, that puts her in the middle of the company’s client, supplier and delivery network rather than in a purely back-office role.
What happens next
The immediate takeaway is simple: Hololabs is investing further in Orlando, a market that already sits at the centre of the global attractions industry. For readers tracking the Universal United Kingdom Resort, the open question is whether this stronger Florida base leads to more Universal work in future. That remains unconfirmed, and no UK resort involvement has been announced.
